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The Salt River Project, a cornerstone of Arizonaโ€™s water and power infrastructure, has quietly weathered a storm far more disruptive than drought or wildfireโ€”an insidious surge of scams that shattered caller trust and forced a systemic overhaul of its telecommunications identity. What began as isolated fraud incidents rapidly evolved into a full-scale breach of customer confidence, culminating in a cascade of phone number changes that silently rewired the utilityโ€™s digital footprint.

From Stability to Suspicion: The Scam Wave That Shook SRPโ€™s LinesPhone Numbers as the New BattlegroundBeyond the Surface: The Hidden Mechanics of ReassignmentCustomer Impact: Trust Rebuilt Through TransparencyIndustry Lessons: Scaling Resilience in Legacy UtilitiesWhat This Means for the Future

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